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Nuskin AP24 Whitening Fluoride Toothpaste Reviews.

Surveys show that 40% of the population is concerned about the color of their teeth and would like a whiter smile. But, with professional teeth whitening sessions being expensive, many people opt for a tooth whitening toothpaste as a cheaper alternative.While whitening kinds of toothpaste are far less expensive than professional treatments they still retail at a premium price, sometimes costing up to 10 times more than a normal toothpaste.The AP-24 toothpaste from Nuskin is a premium designer style toothpaste that has become a popular choice for people wanting whiter teeth. It retails at about £11 in the UK and $10 in the US making it considerably more expensive than your average toothpaste.

There is much debate regarding the effectiveness of whitening toothpaste with experts claiming that they will not noticeably change the color of your teeth at all. With that in mind, we put AP-24 to the test to see if it lives up to the hype and the price tag.

AP24 Primary ingredients


Nuskin’s patented anti-plaque formula coats the teeth with a smooth protective layer that helps prevent the buildup of plaque.

Hydrated silica + Aluminium oxide

A combination of mild abrasives used to loosen plaque and remove teeth stains.

Sodium monofluorophosphate

Developed as an alternative form of fluoride. Effective at reducing harmful plaque acid and remineralizing tooth enamel. The optimum concentration of fluoride in toothpaste has been proven to be between 1000ppm and 1500ppm. Ap-24 toothpaste contains 1100ppm fluoride.

AP24 ingredients

INGREDIENTS Active Ingredient: Sodium Monofluorophosphate .76% (0.13% w/v fluoride ion). Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Aluminum Oxide, Glycerin, Tetrasodium Pyrophosphate, Dimethicone,* Poloxamer 338,* Poloxamer 407,* PEG-12, Cellulose Gum, Titanium Dioxide, Sodium Saccharin, Sodium Lauryl Sulfate, Flavor. * AP-24® is a patented ultra-emulsion of medical grade, high molecular weight dimethicone and surfactants (poloxamer 338 and poloxamer 407)

AP24 commonly asked questions

Question – How much fluoride does AP-24 Whitening Fluoride toothpaste contain?

Answer – AP24 Fluoride Whitening toothpaste contains 1100ppm

Note: The Nuskin oral care range also offers the AP24 Anti-Plaque toothpaste. This toothpaste does not contain the whitening ingredients but it does have a higher fluoride content of 1500ppm.

Question – Does this toothpaste contain peroxide?

Answer – No this toothpaste is completely peroxide free.

Question – Will Ap24 change the color of my teeth?

Answer – No AP24 toothpaste will only remove staining to return your teeth to their original color.

About Nuskin Enterprises

Stephanie AP24 review


So this is my review of the Nuskin AP-24 fluoride whitening toothpaste. I used it for about a month, although I haven’t used it for about 2 or 3 weeks now. it has a really good flavour, that’s the first thing you notice, it’s very pleasant to use. It does make your teeth feel a lot cleaner and it does give your teeth kind of a shine which I find really nice.

When you are actually using the product you don’t really notice the shade difference of your teeth, you notice they look different because they are shiny and they look clean but you don’t notice that they look whiter. but, the one thing I have noticed is since I have stopped using it for the last 2 or 3 weeks, my teeth look considerably worse. So, although you don’t notice it while you are using it, it is something that you notice, it did improve the look of my teeth whilst I was using it, but I only noticed later on.


It is quite considerably more expensive than a regular toothpaste. As far as whitening kinds of toothpaste go, this has been the most successful, it’s certainly the nicest flavor, it’s certainly the most pleasant to use out of all the toothpaste I have tried. But I don’t know whether that means the price is justified. Because of that, I don’t think I would personally buy it myself, spending that kind of money on toothpaste is not what I do. I’m sure a lot other people would and I wouldn’t hesitate to recommend it giving it a go, I’m sure it would work on your teeth, it will give your teeth a nice shiny look. It will make them whiter and the longer you use it the better results you are going to get from it. So, that’s my review, give it a go and see what you think.

Shauna AP24 review


Hi guys, this is my review of the AP24 whitening fluoride toothpaste from Nuskin. Firstly, it comes in a nice, classy looking flip top tube that sits perfectly on the bathroom counter which I like. It has a lovely, vanilla mint flavour that feels mild and gentle on my teeth and gums. This toothpaste does feel quite different from other toothpaste in that it leaves a protective coating on your teeth to prevent, both the build-up of plaque and teeth staining from coffee and red wine. After brushing with this toothpaste my teeth definitely do feel extra smooth and glossy.


As far whitening goes, even after a month of use, I really haven’t noticed a significant difference in the whiteness of my teeth. I do think this toothpaste would be a great choice for removing stains and keeping your teeth looking their best, but If you are looking to transform your teeth into an ultra bright Hollywood smile then this toothpaste probably won’t do the trick.

Anna AP24 review


Hi there, my name is Anna and for just over a week now I have been trying out this toothpaste here called AP-24 whitening fluoride toothpaste. So, to start with, I really like how the product looks, it looks high end and classy and I would be more than happy to  have it on my bathroom shelf. In terms of flavour, it is minty and fresh, just what I would expect from a toothpaste. so it is very pleasant to use. Now, obviously, the big selling point of this toothpaste is that it is meant to be whitening.


Unfortunately, I haven’t really seen a significant difference in the color of my teeth, although, I’m hopeful if I carry on using it I will. This toothpaste is quite expensive, it is a bit pricier than normal kinds of toothpaste you would buy from the supermarket. And because I haven’t really seen any difference in my teeth, I’m not really sure I would spend the extra money, so I probably wouldn’t buy it myself. I think, if I do start to see a difference in my teeth, I would consider it and I would recommend it to a friend, but only if it does what it says which is whiten my teeth.

Aimee AP24 review


Hi, guys, my name is Aimee and I’m here to do a review for the AP-24 whitening fluoride toothpaste. When I get a new toothpaste, there are a few things I like to do. I like to get a nice mild one that doesn’t burn my mouth, a lot of kinds of toothpaste do that, a lot of big brands do that, but what I liked about this toothpaste was that it gave me a really good clean in the morning but it didn’t burn my mouth, so that is a plus. I’ve been using it for about 5 or 6 days now and I can really notice my teeth are getting whiter and whiter, very slightly, every day or so. I am a smoker, so my teeth are not the whitest, to begin with so there is good whitening power from this toothpaste.


It is around £9, so it is a bit more than most people would pay for a toothpaste, most people would spend about £2.99 in most stores for a good whitening toothpaste, this one is more expensive but you are getting a higher quality product. I have gotten results quicker with this and it doesn’t burn my mouth which is the top thing about this toothpaste. Also, I would definitely recommend it to all my friends because I had a good experience with it, it just is a really good product. At the end of the day, for £9 I was expecting a lot from it and it did deliver.  So the AP-24, I loved it, I would recommend it, I would recommend to a friend and I would buy again.

A unique combination of dimethicone and surfactants creates a protective gloss over teeth that protects against plaque buildup and teeth staining.
With a unique blend of mild abrasives, AP-24 toothpaste gently removes stains and discolouration to return teeth to their natural color.
AP-24 lightens teeth without the use of harsh peroxide to avoid teeth sensitivity and gum irritation. Some whitening toothpaste uses strong abrasives that can actually damage tooth enamel if used too often, AP-24 is gentle enough to be used every day.
AP-24 Fluoride Whitening Toothpaste

Lightens and brightens teeth.

Gentle to teeth and gums.

Patented anti-plaque formula.


AP-24 is an advanced dual purpose fluoride toothpaste that is designed to combat the buildup of plaque while also removing teeth stains and discolouration.The patented AP-24 formula binds a protective coating to the teeth to protect them from plaque and staining. Mild abrasive compounds gently polish away stains without wearing away or scratching teeth enamel.

Have you tried AP-24 or any other whitening toothpaste? Do you think they actually work? Let us know.


  1. Kay Jones

    Does it take stains out of capped teeth?

    • Mouthpower.org

      Hi Kay,
      AP-24 toothpaste won’t have much effect on capped teeth. Porcelain dental caps should be very stain resistant anyway. But, if you are concerned about the appearance of your capped teeth, it might be an idea to ask your dentist’s opinion at your next check up.

      • Lorri

        ANY toothpaste will CLEAN crowned (capped) teeth. You cannot change the color of a crown.

  2. Kay

    This toothpaste is selling for $20 on fb. That’s crazy! Reading the reviews… its not whitening their teeth.

    • Rose

      I actually paid $20 on facebook from a friend and it worked really well. It must depend on who uses it and if they follow the dry brush directions or not. My friend made sure I took a before pic, and then a one week picture. I didn’t even think my teeth were that yellow until I saw my progress through photos. To me it was totally worth the money. I had been paying my dentist MUCH more than the cost of this toothpaste, and it obviously wasn’t working as effectively as I thought after seeing these results. Every person is different though.

      • Harris

        What is the dry brushing directions you’re talking about?

        • Rose

          Dry brushing means you don’t use water at all while you brush. You put the toothpaste on a dry toothbrush and start brushing. The toothpaste mixes with your saliva instead of water and you get better results. It’s kind of weird the first couple of times you do it because most people are so accustomed to using water, but it really does get results with this whitening toothpaste.

    • Tammy

      I bought this tooth paste about a month ok. I took a pic the day I got it and one today. My teeth look more yellow now then they did before I bought it. Will not use anymore. I’ll go back to my crest whitening toothpaste.

      • Jenn

        Did you buy it from a direct seller or Amazon? Beware of knock-offs.

  3. Deb

    Nice flavor, packaging, but I paid $23 for mine (from a friend who charged for postage and sent a toothbrush with it) but I found it to not whiten any more than Crest or one that I like that has the exact ACTIVE INGREDIENTS as AP24 only MORE of them. It’s PLUS WHITE and you can get it at Walmart for $2.50! Way more Sodium monofluorophosphate and Flouride ion than this one by Nu Skin. Check it out. It’s stronger flavored and blue in color but same thing for 1/6 the price! No brainer which one I’ll buy again.

    • Mouthpower.org

      Many thanks Deb for your helpful comment!

  4. Amy

    Since I started using this toothpaste, my gums are really sore. I had to stop using it for a couple of days. Is this toothpaste safe on your gums and the enamel on your teeth?

    • Mouthpower.org

      Hi Amy,
      Yes, this toothpaste is safe to use on your teeth and gums. It doesn’t use peroxide which can often make teeth and gums sensitive and tender. Instead, it uses a combination of mild abrasives to remove stains that shouldn’t really cause any problems at all. If you try using the toothpaste again and the soreness returns, maybe you should consider a milder non- abrasive toothpaste instead. Also, sometimes, when using a whitening toothpaste it is tempting to give the teeth an extra hard brush to maximize the benefits. Brushing with too much force, especially with an abrasive toothpaste can cause wear on the tooth enamel and possibly cause sore gums.
      Hope this helps and thanks for your comment.

  5. Jennifer

    I am sure we have all seen the video of the dentist reviewing AP24 on FB.
    He says that AP24 is VERY abrasive and will damage your teeth.
    I do realize that there has to be some abrasiveness in order for it to remove the stains on your teeth, but how would the abrasiveness of AP24 compare to other whitening toothpastes?

  6. Mouthpower.org

    Hi Jennifer,

    A toothpaste abrasiveness is measured by its Relative Dentine Abrasivity (RDA) on a scale of 0-250.

    0 – 70 = Low abrasion
    70 – 100 = Medium abrasion
    100 – 150 = High abrasion
    150 – 250 = Extremely high abrasion
    According to Nuskin, AP24 has a RDA of 70-80 which would be considered relatively mild compared to other whitening toothpaste like Colgate Whitening which has a RDA of 124.
    AP24 would be comparable to toothpastes like Colgate Total and Sensodyne.
    An example of a very harsh toothpaste would be Colgate Tartar Control at 165 RDA.
    Hope this helps.

    • Cara

      I’ve seen several others on FB say it has an RDA of 103? So this information is coming from Nuskin directly? How can we believe that is the truth when we see conflicting numbers? Do you have a link I can go to and see the numbers? Also I feel like Nuskin is making a lot of money off of this product, so why don’t they just have it ADA approved and stop all of the non-sense?

      • Mouthpower.org

        Hi Cara,

        There is an information page – http://www.nuskin.com/global/library/pdf/products/ap24_whitening_product_profile.pdf

        We have also had this confirmed in person from Nuskin’s product support team – “The RDA is for the abrasive used in the toothpaste – Aluminum Oxide. The RDA value of our Toothpaste is between 70 and 80, which is con­sidered very mild”.

        We hope this helps.
        Many thanks for your comment.

      • ShelbY

        It is 103!

        • John smith

          It definitely says an RDA of 70-80 lol

  7. Bridget

    I paid $20 for this toothpaste from a friend on FB. I used it one time & my teeth & gums started hurting really bad? Although I do have a tooth that is about to have some work done to it…I never thought this toothpaste would make it hurt as bad as it did!!! (Worst pain ever) Needless to say that was the only time I’ve used this $20 tube of toothpaste!!! So therefore if anyone wants a new tube I’ll sale it to them for $15…lol…just to get some of my money back!!!

    • Susie

      My friend and her husband both had their mouths burned by this. I posted a comment about it in FB and the sales rep deleted my message and all messages afterwards.

    • Bonnie Sexton

      For anyone have tooth sensitivity or complaining of soreness, please be sure you are buying from a Nu Skin seller, and not just someone who is buying from sites like Amazon. There are a lot of knock off sellers trying to make some quick cash who doesn’t care what it will do to your teeth, while they themselves are probably using the proper brand and getting results.

  8. Gina

    Fluoride is poison and unnecessary!
    If you removed it from your formula I would be more likely to use your product. I would be more likely to pay for a safer toothpaste.

    • Traci

      This fluoride scare that’s happening right now is ridiculous. Fluoride is what prevents cavities. Like most things, if you ingest large amounts, it could be harmful. But who swallows their toothpaste??

    • Lorri

      Fluoride is NOT a poison. If that were the case, we wouldn’t have it in the water or toothpastes at all. I routinely see patients that are using a paste without Fluoride and they always get SO upset when they have a mouth full of new cavities at each appointment. It’s like I’m pounding my head into a brick wall ….trying to get them to see how Fluoride would help them. Smh

      • Patti

        My mother gave up fluoride when we’re kids and I gave it to mine as well….we’re all still alive and kicking!!

  9. riza mae ebojo

    Is the toothpaste AP-24 safe for a 12 year old child?

    • Yes, according to Nuskin, AP-24 would be safe for a 12 year old to use.

    • Johnavon

      Dag nabbit good stuff you whpirersnappeps!

  10. Kathy Drenth

    I am a dental hygienist and this toothpaste has nothing in it that will whiten your teeth. It may remove surface stain, but it contains nothing that permanently whitens teeth. Crest white strips are a great alternative. The ingredients will whiten the teeth because it does contain peroxide. It gets directly into the tooth structure. You do have to touch them up periodically to keep the whiteness. They are reasonably priced. The price for this tube of toothpaste is outrageous!! You can get Whitestrips for this price with approximately 24-32 strips, a months worth.

  11. Julie

    Hello I have a couple crowns would that change the color of them ?!
    Thank you

    • Mouthpower.org

      Hi Julie,

      Sorry, whitening toothpaste won’t change the color of crowns.

  12. AnOnymous

    This paste is ok. I have used it for 3 weeks now and see a slight difference in before and after pics but only enough difference that it could be a change in the lighting.

    After about 14 days I started getting sensitivity. Now almost at week 3 my teeth are so sensitive to cold that I can’t eat anything remotely chilled without agony. Green salad should not cause tooth pain!

    I consulted my dentist about the increased sensitivity and this is the only thing I have changed and he advised me to stop using the product. I have never had sensitivity even with crest white strips or other over the counter brand whitening pastes.

    The all natural claim on the ingredients is very misleading. I trusted the person who sold it to me and didn’t check into it until I saw my dentist. Look it up and be informed before you purchase.

    Hope this goes away soon!

  13. Danelle

    I bought some of this and used it for a week. After the 3 day I noticed that my teeth were hurting. They have been hurting to the point of having to take pain killers to ease the pain. I have quit using it for one day and my teeth are starting to feel better already. If it sounds too good to be true..it probably isn’t. Way too much $ and not worth the pain.

  14. Lee

    I’m shocked at all the bad reviews as I’ve bought my 2nd tube of this as I’m a smoker so had lots stains and now my teeth are white thanks to this stuff ..i think the ones it’s not working on is folk with pure white teeth already.


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Nuskin AP24 Fluoride Whitening Toothpaste

AP24 Fluoride Whitening Toothpaste

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Nuskin AP24 fluoride Whitening toothpaste
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